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India's digital advertising market, valued at ₹57,800 crore in FY2024 and growing at 22% annually — now accounting for 52% of total advertising spend compared to 21% in 2019 — represents the fastest structura…
India's mandatory CSR regime — established under Section 135 of the Companies Act 2013 and requiring firms with net worth exceeding Rs. 500 crore, turnover exceeding Rs. 1,000 crore, or net profit exceeding Rs. 5 c…
Open innovation — the systematic use of external knowledge flows (inflows from universities, suppliers, startups, and competitors; outflows through licensing, spin-offs, and joint ventures) alongside internal R&…
Knowledge management (KM) — the systematic creation, capture, sharing, and application of organisational knowledge — is foundational to competitive advantage in the IT services industry, where intellectual ca…
Environmental, Social, and Governance (ESG) reporting has transitioned from voluntary best practice to regulatory mandate across Asian emerging markets: India's Business Responsibility and Sustainability Reporting (BRSR)…
Transformational leadership — characterised by idealised influence, inspirational motivation, intellectual stimulation, and individualised consideration — has been theorised as a primary antecedent of organis…
Organisational ambidexterity — the simultaneous pursuit of exploration and exploitation — is theorised as the strategic capability sustaining long-run competitive advantage through technological and market di…
Digital transformation among Indian MSMEs has accelerated dramatically since COVID-19, yet aggregate data mask substantial heterogeneity in transformation depth, quality, and performance outcomes. This study examines dig…
COVID-19 exposed critical supply chain vulnerabilities in India's globally integrated manufacturing sectors. Five years on, the Red Sea crisis (December 2023–2024), Taiwan Strait tensions, and post-pandemic chip su…
Corporate governance has been at the forefront of Indian capital market regulation since the Clause 49 reforms of 2004, the Companies Act 2013, and SEBI's Listing Obligations and Disclosure Requirements (LODR) Regulation…