Harnessing Big Data for Predictive Analytics in Strategic Management
Author(s): 1Rekha Sri K,2Lavanya k,3 Ruthuja Naidu
Affiliation: 1,2,3Department of Master in Business Administration 1,2,3Sanketika Vidya Parishad Engineering College-AP,India
Page No: 6-12-
Volume issue & Publishing Year: Volume 1 Issue 5,Oct-2024
Journal: International Journal of Modern Engineering and Management | IJMEM
ISSN NO: 3048-8230
DOI:
Abstract:
Big Data has revolutionized how organizations approach strategic management by providing unparalleled insights through predictive analytics. This paper explores the integration of Big Data into strategic management frameworks and its impact on decision-making. Case studies from various industries illustrate the advantages, challenges, and best practices associated with leveraging Big Data for strategic purposes.Results indicate a significant positive correlation between the use of predictive analytics and enhanced strategic outcomes, although data governance and infrastructure remain pivotal to successful implementation.
Keywords:
Big Data, Predictive Analytics, Strategic Management, Decision-Making, Data Governance
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