The Role of Innovation in Organizational Competitiveness
Author(s): Ritika Sharma¹, Manish Goyal², Pooja Mehta³
Affiliation: ���Department of Management Studies, Skyline Institute of Business and Technology, Ghaziabad, India
Page No: 24-29-
Volume issue & Publishing Year: Volume 2 Issue 9 ,Sep -2025
Journal: International Journal of Modern Engineering and Management | IJMEM
ISSN NO: 3048-8230
DOI:
Abstract:
Innovation has emerged as a critical driver of organizational competitiveness in today’s dynamic and uncertain business environment. Firms are increasingly recognizing that efficiency and cost advantage alone are insufficient for long-term success, especially in the face of rapid technological advancements, globalization, and evolving consumer expectations. This paper examines the role of innovation as a strategic resource that enables organizations to sustain competitive advantage. Drawing upon theories of dynamic capabilities and resource-based view (RBV), the study highlights how product, process, organizational, and business model innovations contribute to improved performance, adaptability, and market relevance. Case insights from small and medium enterprises (SMEs) and multinational corporations in India and other emerging economies demonstrate how innovative practices enhance resilience and value creation. The findings underscore that innovation must be embedded in organizational culture, supported by leadership, and facilitated by collaborative ecosystems involving suppliers, customers, and research institutions.
Keywords:
Innovation, Competitiveness, Dynamic Capabilities, Organizational Strategy, Emerging Economies, Business Performance
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