Sustainable Supply Chain Practices in Emerging Markets
Author(s): Megha Rathi¹, Kunal Sinha², Deepika Joshi³
Affiliation: ���Department of Management Studies, Greenfield Institute of Management, Coimbatore, India
Page No: 18-23-
Volume issue & Publishing Year: Volume 2 Issue 9 ,Sep -2025
Journal: International Journal of Modern Engineering and Management | IJMEM
ISSN NO: 3048-8230
DOI:
Abstract:
Supply chain management has become a critical driver of competitiveness for organizations operating in emerging markets, where volatility, infrastructural limitations, and global interdependencies create significant challenges. The growing emphasis on sustainability further complicates supply chain dynamics, requiring firms to balance efficiency with environmental responsibility, ethical sourcing, and social accountability. This study explores sustainable supply chain practices (SSCPs) in the context of emerging economies, focusing on the integration of green logistics, digital technologies, supplier partnerships, and circular economy principles. Using secondary literature and case-based insights, the paper demonstrates that while emerging markets face barriers such as infrastructural deficits, cost pressures, and skill gaps, they also offer unique opportunities for leapfrogging traditional models through innovation and localized adaptation. The findings highlight that organizations embracing sustainability not only enhance operational resilience but also gain long-term reputational and financial advantages.
Keywords:
Sustainable Supply Chain, Emerging Markets, Green Logistics, Circular Economy, Ethical Sourcing, Supply Chain Innovation
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