Abstract

In the digital economy, knowledge is increasingly recognized as the most valuable organizational resource, surpassing traditional assets such as land, labor, and capital. Knowledge Management (KM) refers to the systematic process of creating, capturing, sharing, and utilizing knowledge to enhance organizational performance and innovation. This paper explores the role of KM in driving competitive advantage in digitally enabled markets. Drawing upon theoretical models and recent case studies, the research highlights how effective KM practices foster innovation, improve decision-making, and build organizational resilience. The findings suggest that organizations leveraging digital tools such as artificial intelligence, big data analytics, and cloud-based collaboration platforms can create sustainable knowledge ecosystems that significantly enhance competitiveness.

Keywords: Knowledge Management, Digital Economy, Innovation, Competitive Advantage, Organizational Learning, Big Data