Abstract

Digital transformation has become a key driver of organizational change across industries. The rapid adoption of technologies such as Artificial Intelligence (AI), Cloud Computing, Internet of Things (IoT), and Big Data has fundamentally altered business models, workflows, and customer engagement strategies. This paper investigates change management practices in the era of digitalization, focusing on leadership strategies, employee adaptation, organizational culture, and resistance management. Using secondary data analysis and case-based insights, the study highlights how effective change management frameworks can minimize resistance, accelerate digital adoption, and sustain competitive advantage. The findings suggest that a combination of transformational leadership, continuous training, and data-driven decision-making are critical for successful digital change initiatives.

Keywords: Change Management, Digital Transformation, Leadership, Organizational Culture, Employee Adaptation, Resistance to Change